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The Sunday Times, Feb 2007
Fitbug is a unique online ‘health & wellbeing’ coach that uses ‘The Bug’ - the 1st interactive pedometer to send member activity levels to our experts, who set realistic, weekly activity & nutrition targets to help members achieve their personal goals.
How Does it Work?
Fitbug uses ‘The Bug’, the first interactive pedometer to calculate steps travelled, calories & grams of fat burned and distance covered. Member data is sent to fitbug.co.uk, via their PC and used to provide members with their own weekly activity and nutrition targets, not to mention all the feedback, advice and encouragement they’ll ever need.
Who’s it For?
Real people who know they should be doing more to lead a healthy lifestyle, but need help in turning their good intentions into action
What Does it Do?
Fitbug taps into latent good intentions and through motivation, monitoring and education, helps them turn their own potential energy into real energy, action and results.
