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Nationwide is the largest building society in the world, with 12 million customers. They are the most popular brand within financial services and also the England football team sponsor as well as the other home nations.

Nationwide sell around half a million products per year online and have a significant program of ongoing search and display advertising. Their home insurance is the leading product online in terms of growth over the past six months and is very competitively priced, with an online discount and a double-digit conversion level. As well as a competitive price, they also offer online discounts on both contents and buildings insurance. Unlike some competitors they make no extra charge for monthly payments.

Nationwide are the second largest mortgage provider in the UK and the largest online mortgage provider. They also provide a complete end to end online application, with only the Yorkshire Building Society and Northerm Rock having similar.