Insight Into Mystery Shoppers' Work

To offset the opinion, in some areas, that Mystery Shopping 'wastes time' and is of little use, here are some examples (more to follow!) of how Mystery Shoppers work, and the results they can achieve :P


Assessing

Soon, so-called mystery shopping is to make its way into Scottish care homes which should, in turn, raise standards of customer service in the care sector :P

Asda uses Mystery Shoppers to assess and improve their disabled facilities - not for this poor shopper though!

http://www.portsmouth.co.uk/latest/S...per.3680550.jp

Mis-selling of insurance exposed - FSA Demands Urgent Action After Mystery Shopping Survey Exposes Risks
http://news.bbc.co.uk/1/hi/business/4407586.stm

Helping the deaf at Arts Centres in the UK

http://news.bbc.co.uk/1/hi/entertain...ts/3983677.stm

Protecting against firms ignoring codes of practice
http://news.bbc.co.uk/1/hi/england/m...er/3302131.stm

Augmenting Safety At Beaches
http://news.bbc.co.uk/1/hi/england/4357132.stm

Protecting Tourists Against Being Taken For A Ride By Rogue Travel Agents

http://news.bbc.co.uk/1/hi/uk/2980034.stm

South West Tourism Benefits
http://news.bbc.co.uk/1/hi/england/somerset/4387720.stm

Assessing Police Attitudes. Durham Police Says Will Improve Their Services
http://news.bbc.co.uk/1/hi/england/wear/6729901.stm

Monitoring 'over-zealous' parking attendants
http://news.bbc.co.uk/1/hi/england/london/6065434.stm